It takes the average reader 7 hours and 20 minutes to read Personal Influence by Elihu Katz
Assuming a reading speed of 250 words per minute. Learn more
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The...
Personal Influence by Elihu Katz is 434 pages long, and a total of 110,236 words.
This makes it 146% the length of the average book. It also has 135% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 2 minutes to read Personal Influence aloud.
Personal Influence is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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