It takes the average reader 4 hours and 58 minutes to read Personalisation in Mass Media Communication by Daniela Landert
Assuming a reading speed of 250 words per minute. Learn more
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
Personalisation in Mass Media Communication by Daniela Landert is 294 pages long, and a total of 74,676 words.
This makes it 99% the length of the average book. It also has 91% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 48 minutes to read Personalisation in Mass Media Communication aloud.
Personalisation in Mass Media Communication is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Personalisation in Mass Media Communication by Daniela Landert is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Personalisation in Mass Media Communication by Daniela Landert on Amazon click the button below.
Buy Personalisation in Mass Media Communication on Amazon