How Long to Read Philosophy of Marketing

How Long Does it Take to Read Philosophy of Marketing?

It takes the average reader 4 hours and 15 minutes to read Philosophy of Marketing by Matteo Giannasi

Assuming a reading speed of 250 words per minute. Learn more

Description

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.

How long is Philosophy of Marketing?

Philosophy of Marketing by Matteo Giannasi is 248 pages long, and a total of 63,984 words.

This makes it 84% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Philosophy of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Philosophy of Marketing aloud.

What Reading Level is Philosophy of Marketing?

Philosophy of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Philosophy of Marketing?

Philosophy of Marketing by Matteo Giannasi is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Philosophy of Marketing by Matteo Giannasi on Amazon click the button below.