How Long to Read Pictorial Metaphor in Advertising

How Long Does it Take to Read Pictorial Metaphor in Advertising?

It takes the average reader 4 hours and 15 minutes to read Pictorial Metaphor in Advertising by Charles Forceville

Assuming a reading speed of 250 words per minute. Learn more

Description

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.

How long is Pictorial Metaphor in Advertising?

Pictorial Metaphor in Advertising by Charles Forceville is 248 pages long, and a total of 63,984 words.

This makes it 84% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Pictorial Metaphor in Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Pictorial Metaphor in Advertising aloud.

What Reading Level is Pictorial Metaphor in Advertising?

Pictorial Metaphor in Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Pictorial Metaphor in Advertising?

Pictorial Metaphor in Advertising by Charles Forceville is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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