It takes the average reader 3 hours and 47 minutes to read Political Campaigns and Political Advertising by Frank W. Baker
Assuming a reading speed of 250 words per minute. Learn more
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Political Campaigns and Political Advertising by Frank W. Baker is 224 pages long, and a total of 56,896 words.
This makes it 76% the length of the average book. It also has 70% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read Political Campaigns and Political Advertising aloud.
Political Campaigns and Political Advertising is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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