It takes the average reader 2 hours and 40 minutes to read Popularity: A Bridge between Classical and Behavioral Finance by Roger G. Ibbotson
Assuming a reading speed of 250 words per minute. Learn more
Classical and behavioral finance are often seen as being at odds, but the idea of “popularity” has been introduced as a way of reconciling the two approaches. Investors like or dislike various characteristics of securities for rational reasons (as in classical finance) or irrational reasons (as in behavioral finance), which makes the assets popular or unpopular. In the capital markets, popular (unpopular) securities trade at prices that are higher (lower) than they would be otherwise; hence, the shares may provide lower (higher) expected returns.This book builds on this idea and expands it in...
Popularity: A Bridge between Classical and Behavioral Finance by Roger G. Ibbotson is 160 pages long, and a total of 40,000 words.
This makes it 54% the length of the average book. It also has 49% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 38 minutes to read Popularity: A Bridge between Classical and Behavioral Finance aloud.
Popularity: A Bridge between Classical and Behavioral Finance is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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