It takes the average reader 3 hours and 55 minutes to read Positioning Theory and Strategic Communication by Melanie James
Assuming a reading speed of 250 words per minute. Learn more
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical...
Positioning Theory and Strategic Communication by Melanie James is 228 pages long, and a total of 58,824 words.
This makes it 77% the length of the average book. It also has 72% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 21 minutes to read Positioning Theory and Strategic Communication aloud.
Positioning Theory and Strategic Communication is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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