It takes the average reader 3 hours and 13 minutes to read Postharvest Biotechnology of Flowers and Ornamental Plants by Dattajirao K. Salunkhe
Assuming a reading speed of 250 words per minute. Learn more
The floricultural industry has been undergoing an unprecedented revolu tion in terms of the type of commodity produced and the production and marketing technology in both developed and developing countries. As a result of this revolution, as we know today, there is a flower for every purpose and for every person in the world, as is evident from the slogan of the Society for American Florists: "say it with flowers". In re cent years, the Latin American and European countries have become sizeable competitors for the North American fresh flower markets and the trend continues growing. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs. All these must be optimum for this area or industry to be safe from competition. With increasing consumer awareness and the current recession, the pressure from the artificial floral products in dustry and also of neighbouring countries on the American fresh flower industry, and continued competition even amongst the growers, whole salers and retailers, quality in floricultural industry is becoming increas ingly important to all those concerned with handling these products. The visual quality aspects of the product are the sole determiner of consumer acceptability in this industry and, unlike fruits and vegetables, flowers cannot be marketed by just discarding the damaged portion.
Postharvest Biotechnology of Flowers and Ornamental Plants by Dattajirao K. Salunkhe is 192 pages long, and a total of 48,384 words.
This makes it 65% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 24 minutes to read Postharvest Biotechnology of Flowers and Ornamental Plants aloud.
Postharvest Biotechnology of Flowers and Ornamental Plants is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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