It takes the average reader 5 hours and 34 minutes to read Power Brands by Jesko Perrey
Assuming a reading speed of 250 words per minute. Learn more
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Power Brands by Jesko Perrey is 332 pages long, and a total of 83,664 words.
This makes it 112% the length of the average book. It also has 102% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 37 minutes to read Power Brands aloud.
Power Brands is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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