How Long to Read Pretense Design

How Long Does it Take to Read Pretense Design?

It takes the average reader 3 hours and 46 minutes to read Pretense Design by Per Mollerup

Assuming a reading speed of 250 words per minute. Learn more

Description

How some design appears to be something that it is not—by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them. After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness—columns that don't hold anything up, an old building's façade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.

How long is Pretense Design?

Pretense Design by Per Mollerup is 219 pages long, and a total of 56,721 words.

This makes it 74% the length of the average book. It also has 69% more words than the average book.

How Long Does it Take to Read Pretense Design Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 9 minutes to read Pretense Design aloud.

What Reading Level is Pretense Design?

Pretense Design is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Pretense Design?

Pretense Design by Per Mollerup is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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