How Long to Read “Price” as one Parameter in the Marketing Mix

How Long Does it Take to Read “Price” as one Parameter in the Marketing Mix?

It takes the average reader and 50 minutes to read “Price” as one Parameter in the Marketing Mix by Michael Kemmer

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, language: English, abstract: When it comes to making buying decision, for example to buy a new car, the consumer is facing a numerous variety of prices for only one product. He or she has to decide whether to take the newest launched model or either the traditional one, with or without an insurance package, delivery or even buy from the internet. Naturally the consumer is reluctant to buy expensive products, when the run on cheap ones are omnipresent in today’s market. Companies try to undercut one another and conduct themselves in would-be price battles. But all this is owed to the fact that on the one side the consumers have decreasing real earnings, which lead to a higher price sensibility, and on the other side the companies look at saturated markets. These markets and their exhausted possibilities to differentiate the products cause a mass competition with the active implementation of pricing as a part of the marketing mix and as a competition instrument. This trend can not only be identified in the business to consumer (B2C) market, but it can also be found in the business to business (B2B) market. In addition an increasing consolidation processes in large parts of the industry and retailing business is recognizable by applying purchasing agents to trade cheaper prices by using their power of demand. Classical examples are the two big discounters like ALDI and LIDL, when it is obvious that they pass over these good conditions to their consumers and use this advantage in competition for their own business. Furthermore the internet with an increasing number of price comparison websites also contributes to this fight for the right price by offering price and product comparisons which hamper the strategies for a better price differentiation. A company’s survival and growth in such challenging and competitive environment depends among other things on the effectiveness of its applied pricing policy.

How long is “Price” as one Parameter in the Marketing Mix?

“Price” as one Parameter in the Marketing Mix by Michael Kemmer is 50 pages long, and a total of 12,500 words.

This makes it 17% the length of the average book. It also has 15% more words than the average book.

How Long Does it Take to Read “Price” as one Parameter in the Marketing Mix Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 8 minutes to read “Price” as one Parameter in the Marketing Mix aloud.

What Reading Level is “Price” as one Parameter in the Marketing Mix?

“Price” as one Parameter in the Marketing Mix is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy “Price” as one Parameter in the Marketing Mix?

“Price” as one Parameter in the Marketing Mix by Michael Kemmer is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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