How Long to Read Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

How Long Does it Take to Read Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success?

It takes the average reader 3 hours and 57 minutes to read Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success by Utpal Dholakia

Assuming a reading speed of 250 words per minute. Learn more

Description

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. * How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story? * How much knowledge of prices do customers really have? * Why do most people spend two months’ salary to buy an engagement ring? * Does Pay What You Want pricing really work? * How can you get your customers to trade up? * Why do Supreme t-shirts sell for $1,500 or more? * Why do so many consumers hate Uber’s surge pricing even though economists love it? In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions. The book introduces the latest thinking about Psychological Pricing, the science of designing effective pricing strategies using behavioral economics principles. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. Psychological pricing actions are levered. Many of them require relatively small investments and produce disproportionately large returns to the business.

How long is Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success?

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success by Utpal Dholakia is 229 pages long, and a total of 59,311 words.

This makes it 77% the length of the average book. It also has 72% more words than the average book.

How Long Does it Take to Read Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 24 minutes to read Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success aloud.

What Reading Level is Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success?

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success?

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success by Utpal Dholakia is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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