It takes the average reader 5 hours and 38 minutes to read Principles of Marketing Engineering and Analytics, 3rd Edition by Gary L. Lilien
Assuming a reading speed of 250 words per minute. Learn more
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it...
Principles of Marketing Engineering and Analytics, 3rd Edition by Gary L. Lilien is 328 pages long, and a total of 84,624 words.
This makes it 111% the length of the average book. It also has 103% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 42 minutes to read Principles of Marketing Engineering and Analytics, 3rd Edition aloud.
Principles of Marketing Engineering and Analytics, 3rd Edition is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Principles of Marketing Engineering and Analytics, 3rd Edition by Gary L. Lilien is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Principles of Marketing Engineering and Analytics, 3rd Edition by Gary L. Lilien on Amazon click the button below.
Buy Principles of Marketing Engineering and Analytics, 3rd Edition on Amazon