How Long to Read Principles of Pricing

By Rakesh V. Vohra

How Long Does it Take to Read Principles of Pricing?

It takes the average reader 4 hours and 22 minutes to read Principles of Pricing by Rakesh V. Vohra

Assuming a reading speed of 250 words per minute. Learn more

Description

"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.

How long is Principles of Pricing?

Principles of Pricing by Rakesh V. Vohra is 261 pages long, and a total of 65,511 words.

This makes it 88% the length of the average book. It also has 80% more words than the average book.

How Long Does it Take to Read Principles of Pricing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 57 minutes to read Principles of Pricing aloud.

What Reading Level is Principles of Pricing?

Principles of Pricing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Principles of Pricing?

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