It takes the average reader 2 hours and 33 minutes to read Proactive Media Relations by Mark Hunter LaVigne
Assuming a reading speed of 250 words per minute. Learn more
Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike. Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: The relationship between media relations and effective marketing Newsworthiness and why it matters The challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editors Diverse target audiences and their media habits Media relations in French Canada Interview tips for television, radio and print How to make effective use of social media to present a client's story Tips on writing news releases, backgrounders, position papers and personality profile At the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases. Proactive Media Relations is a book no practitioner of the discipline--or student preparing for a career in the field--can afford to be without.
Proactive Media Relations by Mark Hunter LaVigne is 152 pages long, and a total of 38,304 words.
This makes it 51% the length of the average book. It also has 47% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 29 minutes to read Proactive Media Relations aloud.
Proactive Media Relations is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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