How Long to Read PRODUCT MANAGEMENT IN INDIA

How Long Does it Take to Read PRODUCT MANAGEMENT IN INDIA?

It takes the average reader 7 hours and 35 minutes to read PRODUCT MANAGEMENT IN INDIA by RAMANUJ MAJUMDAR

Assuming a reading speed of 250 words per minute. Learn more

Description

This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

How long is PRODUCT MANAGEMENT IN INDIA?

PRODUCT MANAGEMENT IN INDIA by RAMANUJ MAJUMDAR is 452 pages long, and a total of 113,904 words.

This makes it 153% the length of the average book. It also has 139% more words than the average book.

How Long Does it Take to Read PRODUCT MANAGEMENT IN INDIA Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 22 minutes to read PRODUCT MANAGEMENT IN INDIA aloud.

What Reading Level is PRODUCT MANAGEMENT IN INDIA?

PRODUCT MANAGEMENT IN INDIA is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy PRODUCT MANAGEMENT IN INDIA?

PRODUCT MANAGEMENT IN INDIA by RAMANUJ MAJUMDAR is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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