How Long to Read PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

How Long Does it Take to Read PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition?

It takes the average reader 6 hours and 37 minutes to read PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by CHITALE, AVINASH K.

Assuming a reading speed of 250 words per minute. Learn more

Description

The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

How long is PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition?

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by CHITALE, AVINASH K. is 393 pages long, and a total of 99,429 words.

This makes it 133% the length of the average book. It also has 122% more words than the average book.

How Long Does it Take to Read PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 3 minutes to read PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition aloud.

What Reading Level is PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition?

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition?

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by CHITALE, AVINASH K. is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by CHITALE, AVINASH K. on Amazon click the button below.