How Long to Read Public Relations and the Corporate Persona

How Long Does it Take to Read Public Relations and the Corporate Persona?

It takes the average reader 3 hours and 10 minutes to read Public Relations and the Corporate Persona by Burton Saint John III

Assuming a reading speed of 250 words per minute. Learn more

Description

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

How long is Public Relations and the Corporate Persona?

Public Relations and the Corporate Persona by Burton Saint John III is 190 pages long, and a total of 47,500 words.

This makes it 64% the length of the average book. It also has 58% more words than the average book.

How Long Does it Take to Read Public Relations and the Corporate Persona Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 19 minutes to read Public Relations and the Corporate Persona aloud.

What Reading Level is Public Relations and the Corporate Persona?

Public Relations and the Corporate Persona is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Public Relations and the Corporate Persona?

Public Relations and the Corporate Persona by Burton Saint John III is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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