It takes the average reader 3 hours and 24 minutes to read Pushing the Numbers in Marketing by David L. Rados
Assuming a reading speed of 250 words per minute. Learn more
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
Pushing the Numbers in Marketing by David L. Rados is 198 pages long, and a total of 51,084 words.
This makes it 67% the length of the average book. It also has 62% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 39 minutes to read Pushing the Numbers in Marketing aloud.
Pushing the Numbers in Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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