How Long to Read Qualitative Research in Intelligence and Marketing

How Long Does it Take to Read Qualitative Research in Intelligence and Marketing?

It takes the average reader 4 hours and 24 minutes to read Qualitative Research in Intelligence and Marketing by Alf H. Walle

Assuming a reading speed of 250 words per minute. Learn more

Description

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence and marketing research, this book can be viewed as a breakthrough. It is the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. Walle reminds us that the qualitative social sciences and humanities have a strong tradition within intelligence, one that dates back to World War II. Although innovations from the qualitative social sciences and humanities were developed 50 years ago, they were allowed to atrophy as the principle researchers of the time re-entered civilian life. Walle updates and revives them, and shows readers how to do it themselves for their own business purposes. The book reintroduces the World War II-era culture at a distance method that applied qualitative social sciences and humanities to intelligence, but updates them in terms of advances that have taken place since then. It also provides useful means to merge competitive intelligence and contemporary marketing research in ways that will result in collaboration and mutual understanding. Finally, Walle provides an appendix that discusses how to recruit and motivate researchers, whose training comes out of the humanities but whose contributions to business will prove of exceptional value. This is an important new resource for marketing practitioners and graduate level students and their teachers.

How long is Qualitative Research in Intelligence and Marketing?

Qualitative Research in Intelligence and Marketing by Alf H. Walle is 262 pages long, and a total of 66,024 words.

This makes it 88% the length of the average book. It also has 81% more words than the average book.

How Long Does it Take to Read Qualitative Research in Intelligence and Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours to read Qualitative Research in Intelligence and Marketing aloud.

What Reading Level is Qualitative Research in Intelligence and Marketing?

Qualitative Research in Intelligence and Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Qualitative Research in Intelligence and Marketing?

Qualitative Research in Intelligence and Marketing by Alf H. Walle is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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