How Long to Read Quantitative Modelling in Marketing and Management (second Edition)

How Long Does it Take to Read Quantitative Modelling in Marketing and Management (second Edition)?

It takes the average reader 9 hours and 49 minutes to read Quantitative Modelling in Marketing and Management (second Edition) by Luiz E. T. Al MOUTINHO

Assuming a reading speed of 250 words per minute. Learn more

Description

"The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output."--

How long is Quantitative Modelling in Marketing and Management (second Edition)?

Quantitative Modelling in Marketing and Management (second Edition) by Luiz E. T. Al MOUTINHO is 569 pages long, and a total of 147,371 words.

This makes it 192% the length of the average book. It also has 180% more words than the average book.

How Long Does it Take to Read Quantitative Modelling in Marketing and Management (second Edition) Aloud?

The average oral reading speed is 183 words per minute. This means it takes 13 hours and 25 minutes to read Quantitative Modelling in Marketing and Management (second Edition) aloud.

What Reading Level is Quantitative Modelling in Marketing and Management (second Edition)?

Quantitative Modelling in Marketing and Management (second Edition) is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Quantitative Modelling in Marketing and Management (second Edition)?

Quantitative Modelling in Marketing and Management (second Edition) by Luiz E. T. Al MOUTINHO is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Quantitative Modelling in Marketing and Management (second Edition) by Luiz E. T. Al MOUTINHO on Amazon click the button below.