How Long to Read Re-Modeling the Brand Purchase Funnel

How Long Does it Take to Read Re-Modeling the Brand Purchase Funnel?

It takes the average reader 6 hours and 35 minutes to read Re-Modeling the Brand Purchase Funnel by Alexander Dierks

Assuming a reading speed of 250 words per minute. Learn more

Description

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

How long is Re-Modeling the Brand Purchase Funnel?

Re-Modeling the Brand Purchase Funnel by Alexander Dierks is 386 pages long, and a total of 98,816 words.

This makes it 130% the length of the average book. It also has 121% more words than the average book.

How Long Does it Take to Read Re-Modeling the Brand Purchase Funnel Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 59 minutes to read Re-Modeling the Brand Purchase Funnel aloud.

What Reading Level is Re-Modeling the Brand Purchase Funnel?

Re-Modeling the Brand Purchase Funnel is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Re-Modeling the Brand Purchase Funnel?

Re-Modeling the Brand Purchase Funnel by Alexander Dierks is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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