It takes the average reader 3 hours and 27 minutes to read Readings in Advertising Claims Substantiation by Daniel M. Ennis
Assuming a reading speed of 250 words per minute. Learn more
Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.
Readings in Advertising Claims Substantiation by Daniel M. Ennis is 204 pages long, and a total of 51,816 words.
This makes it 69% the length of the average book. It also has 63% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 43 minutes to read Readings in Advertising Claims Substantiation aloud.
Readings in Advertising Claims Substantiation is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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