How Long to Read Relational Political Marketing in Party-Centred Democracies

How Long Does it Take to Read Relational Political Marketing in Party-Centred Democracies?

It takes the average reader 4 hours and 15 minutes to read Relational Political Marketing in Party-Centred Democracies by Professor Helene P M Johansen

Assuming a reading speed of 250 words per minute. Learn more

Description

This book offers a critical re-thinking of the way in which traditional market logic – derived from mainstream economics and managerial marketing – has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.

How long is Relational Political Marketing in Party-Centred Democracies?

Relational Political Marketing in Party-Centred Democracies by Professor Helene P M Johansen is 248 pages long, and a total of 63,984 words.

This makes it 84% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Relational Political Marketing in Party-Centred Democracies Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Relational Political Marketing in Party-Centred Democracies aloud.

What Reading Level is Relational Political Marketing in Party-Centred Democracies?

Relational Political Marketing in Party-Centred Democracies is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Relational Political Marketing in Party-Centred Democracies?

Relational Political Marketing in Party-Centred Democracies by Professor Helene P M Johansen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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