It takes the average reader 4 hours and 3 minutes to read Relationship Marketing by Tracy Harwood
Assuming a reading speed of 250 words per minute. Learn more
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, "Relationship Marketing" explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.Key features: a wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement; coverage of contemporary issues and topics including technology and virtual communities; and, the contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject. Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners
Relationship Marketing by Tracy Harwood is 242 pages long, and a total of 60,984 words.
This makes it 82% the length of the average book. It also has 75% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 33 minutes to read Relationship Marketing aloud.
Relationship Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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