How Long to Read RELATIONSHIP MARKETING

How Long Does it Take to Read RELATIONSHIP MARKETING?

It takes the average reader 8 hours to read RELATIONSHIP MARKETING by SUPRIYA BISWAS

Assuming a reading speed of 250 words per minute. Learn more

Description

The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.

How long is RELATIONSHIP MARKETING?

RELATIONSHIP MARKETING by SUPRIYA BISWAS is 480 pages long, and a total of 120,000 words.

This makes it 162% the length of the average book. It also has 147% more words than the average book.

How Long Does it Take to Read RELATIONSHIP MARKETING Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read RELATIONSHIP MARKETING aloud.

What Reading Level is RELATIONSHIP MARKETING?

RELATIONSHIP MARKETING is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy RELATIONSHIP MARKETING?

RELATIONSHIP MARKETING by SUPRIYA BISWAS is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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