How Long to Read Resistance to Innovation

How Long Does it Take to Read Resistance to Innovation?

It takes the average reader 3 hours and 33 minutes to read Resistance to Innovation by Shaul Oreg

Assuming a reading speed of 250 words per minute. Learn more

Description

Scholars estimate that about 80 percent of consumers aren t open to innovation. This characterization, however, obscures the attitudes and behaviors this vast majority of consumers. Shaul Oreg, an expert in organizational behavior, and Jacob Goldenberg, an expert in marketing scholarship, offer a groundbreaking perspective on the characteristics that actually contribute to consumer behavior in relation to innovation and change."Resistance to Innovation "looks at two streams of resistance: in marketing, the reluctance of consumers to adopt new products; and in organizational behavior, the unwillingness of some employees to accept new ideas about ways of doing things or to implement new technologies and tools in the workplace. Crucial to those seeking to introduce innovations, whether marketers or employers, "Resistance to Innovation "uncovers the actual effects of this resistance, what explains it, and what strategies might be adopted to overcome it."

How long is Resistance to Innovation?

Resistance to Innovation by Shaul Oreg is 212 pages long, and a total of 53,424 words.

This makes it 72% the length of the average book. It also has 65% more words than the average book.

How Long Does it Take to Read Resistance to Innovation Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 51 minutes to read Resistance to Innovation aloud.

What Reading Level is Resistance to Innovation?

Resistance to Innovation is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Resistance to Innovation?

Resistance to Innovation by Shaul Oreg is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Resistance to Innovation by Shaul Oreg on Amazon click the button below.