It takes the average reader 3 hours to read Retail Branding and Store Loyalty by Bettina Berg
Assuming a reading speed of 250 words per minute. Learn more
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Retail Branding and Store Loyalty by Bettina Berg is 180 pages long, and a total of 45,000 words.
This makes it 61% the length of the average book. It also has 55% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 5 minutes to read Retail Branding and Store Loyalty aloud.
Retail Branding and Store Loyalty is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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