How Long to Read Rethinking Prestige Branding

How Long Does it Take to Read Rethinking Prestige Branding?

It takes the average reader 4 hours and 38 minutes to read Rethinking Prestige Branding by Wolfgang Schaefer

Assuming a reading speed of 250 words per minute. Learn more

Description

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

How long is Rethinking Prestige Branding?

Rethinking Prestige Branding by Wolfgang Schaefer is 269 pages long, and a total of 69,671 words.

This makes it 91% the length of the average book. It also has 85% more words than the average book.

How Long Does it Take to Read Rethinking Prestige Branding Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 20 minutes to read Rethinking Prestige Branding aloud.

What Reading Level is Rethinking Prestige Branding?

Rethinking Prestige Branding is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Rethinking Prestige Branding?

Rethinking Prestige Branding by Wolfgang Schaefer is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Rethinking Prestige Branding by Wolfgang Schaefer on Amazon click the button below.