How Long to Read Return on Investment in Meetings and Events

How Long Does it Take to Read Return on Investment in Meetings and Events?

It takes the average reader 5 hours and 8 minutes to read Return on Investment in Meetings and Events by M. Theresa Breining

Assuming a reading speed of 250 words per minute. Learn more

Description

The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).

How long is Return on Investment in Meetings and Events?

Return on Investment in Meetings and Events by M. Theresa Breining is 304 pages long, and a total of 77,216 words.

This makes it 103% the length of the average book. It also has 94% more words than the average book.

How Long Does it Take to Read Return on Investment in Meetings and Events Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 1 minute to read Return on Investment in Meetings and Events aloud.

What Reading Level is Return on Investment in Meetings and Events?

Return on Investment in Meetings and Events is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Return on Investment in Meetings and Events?

Return on Investment in Meetings and Events by M. Theresa Breining is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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