How Long to Read Rocking the Ages

How Long Does it Take to Read Rocking the Ages?

It takes the average reader 5 hours and 44 minutes to read Rocking the Ages by J. Walker Smith

Assuming a reading speed of 250 words per minute. Learn more

Description

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future. Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turns the spotlight on America's "generation gap" and transforms what was born as a political and social rallying cry into a sound foundation for profitable marketing. Defining the essence of three generations-the Matures (born between 1909-1945), the Baby Boomers (1946-1964), and the Generation-Xers (1965-1978)-it explores in telling detail the experiences, life skills, values, personal and professional aspirations, likes and dislikes, and hopes and fears that distinguish each generation. Drawing on this unprecedented data, it elucidates how and why each generation reacts to a vast range of marketplace issues-including technology and cyberspace, healthcare and fitness, media and entertainment, retailing and financial services. From highlighting generational differences regarding such basic concepts as work itself-Matures regard it as an inevitable obligation, Boomers as an opportunity for self-fulfillment, and Xers as simply a paycheck-and gratification-delayed by Matures, demanded instantaneously by Boomers, "virtual" in the case of most Xers-to describing the widely differing versions of the American Dream each generation harbors, Rocking the Ages offers invaluable insights into how to market a product or service to reach one, two, or all three generations.

How long is Rocking the Ages?

Rocking the Ages by J. Walker Smith is 336 pages long, and a total of 86,016 words.

This makes it 113% the length of the average book. It also has 105% more words than the average book.

How Long Does it Take to Read Rocking the Ages Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 50 minutes to read Rocking the Ages aloud.

What Reading Level is Rocking the Ages?

Rocking the Ages is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Rocking the Ages?

Rocking the Ages by J. Walker Smith is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Rocking the Ages by J. Walker Smith on Amazon click the button below.