How Long to Read Scripted Affects, Branded Selves

How Long Does it Take to Read Scripted Affects, Branded Selves?

It takes the average reader 4 hours and 46 minutes to read Scripted Affects, Branded Selves by Gabriella Lukács

Assuming a reading speed of 250 words per minute. Learn more

Description

In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium’s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.

How long is Scripted Affects, Branded Selves?

Scripted Affects, Branded Selves by Gabriella Lukács is 278 pages long, and a total of 71,724 words.

This makes it 94% the length of the average book. It also has 88% more words than the average book.

How Long Does it Take to Read Scripted Affects, Branded Selves Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 31 minutes to read Scripted Affects, Branded Selves aloud.

What Reading Level is Scripted Affects, Branded Selves?

Scripted Affects, Branded Selves is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Scripted Affects, Branded Selves?

Scripted Affects, Branded Selves by Gabriella Lukács is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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