It takes the average reader 5 hours and 49 minutes to read Selling Dreams by Gian Luigi Longinotti-Buitoni
Assuming a reading speed of 250 words per minute. Learn more
As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.
Selling Dreams by Gian Luigi Longinotti-Buitoni is 344 pages long, and a total of 87,376 words.
This makes it 116% the length of the average book. It also has 107% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 57 minutes to read Selling Dreams aloud.
Selling Dreams is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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