It takes the average reader 3 hours and 8 minutes to read Selling Europe to the World by Pierre-Yves Donzé
Assuming a reading speed of 250 words per minute. Learn more
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Selling Europe to the World by Pierre-Yves Donzé is 185 pages long, and a total of 47,175 words.
This makes it 62% the length of the average book. It also has 58% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 17 minutes to read Selling Europe to the World aloud.
Selling Europe to the World is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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