It takes the average reader 4 hours and 20 minutes to read Sensory Marketing by Bertil Hultén
Assuming a reading speed of 250 words per minute. Learn more
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Sensory Marketing by Bertil Hultén is 260 pages long, and a total of 65,000 words.
This makes it 88% the length of the average book. It also has 79% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 55 minutes to read Sensory Marketing aloud.
Sensory Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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