How Long to Read Service Management and Marketing Principles

How Long Does it Take to Read Service Management and Marketing Principles?

It takes the average reader to read Service Management and Marketing Principles by JAY. KANDAMPULLY

Assuming a reading speed of 250 words per minute. Learn more

Description

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. The book analyses management and marketing challenges in the service and experience economy and provides insights in which marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer centric management; managing service workers; integrating human touch with high tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. The book will be useful for students, researchers and instructors of business management, marketing, commerce and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism and other services.

How long is Service Management and Marketing Principles?

Service Management and Marketing Principles by JAY. KANDAMPULLY is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Service Management and Marketing Principles Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Service Management and Marketing Principles aloud.

What Reading Level is Service Management and Marketing Principles?

Service Management and Marketing Principles is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Service Management and Marketing Principles?

Service Management and Marketing Principles by JAY. KANDAMPULLY is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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