How Long to Read Sharing Behavior of Brand Crisis Information on Social Media

How Long Does it Take to Read Sharing Behavior of Brand Crisis Information on Social Media?

It takes the average reader 4 hours and 59 minutes to read Sharing Behavior of Brand Crisis Information on Social Media by Changzheng Yang

Assuming a reading speed of 250 words per minute. Learn more

Description

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.

How long is Sharing Behavior of Brand Crisis Information on Social Media?

Sharing Behavior of Brand Crisis Information on Social Media by Changzheng Yang is 289 pages long, and a total of 74,851 words.

This makes it 98% the length of the average book. It also has 91% more words than the average book.

How Long Does it Take to Read Sharing Behavior of Brand Crisis Information on Social Media Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 49 minutes to read Sharing Behavior of Brand Crisis Information on Social Media aloud.

What Reading Level is Sharing Behavior of Brand Crisis Information on Social Media?

Sharing Behavior of Brand Crisis Information on Social Media is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Sharing Behavior of Brand Crisis Information on Social Media?

Sharing Behavior of Brand Crisis Information on Social Media by Changzheng Yang is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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