It takes the average reader 5 hours and 30 minutes to read Shoppernomics by Roddy Mullin
Assuming a reading speed of 250 words per minute. Learn more
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to...
Shoppernomics by Roddy Mullin is 330 pages long, and a total of 82,500 words.
This makes it 111% the length of the average book. It also has 101% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 30 minutes to read Shoppernomics aloud.
Shoppernomics is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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