It takes the average reader 1 hour and 10 minutes to read Significance of Market Segmentation to Strategic Marketing and Its Impact on Global Education, Research and Technology for Sustainable Development by Umar Lawal Aliyu
Assuming a reading speed of 250 words per minute. Learn more
The author has noticed that all organizations whether public or private, manufacturing or service, large or small have a need for marketing. As means for serving the needs of customers, marketing forms the cornerstone discipline of most successful Companies and Governments not only in developed countries but also in developing countries.The very fact that buyers differ in their taste and preferences or are scattered worldwide makes market segmentation almost inevitable that must be employed. As rightly observed by an advertisement agency, there will be no market for products that people like little but only for product that people like a lot. Furthermore, most of these kinds of people are unevenly spread in various locations and this will cause the need for market segmentation.The book determined the extent to which application of market segmentation as a tool by organizations assist them in achieving their objectives. The book in addition identifies market segmentation as a tool for organizational growth and survival. The very fact that buyers differ in their taste and preferences or are scattered worldwide makes market segmentation almost inevitable that must be employed. Therefore, the author sees it very important the need to identify the various needs and differences of the customers by classifying them into groups and then tailor the product to each group. This is what market segmentation does.Market segmentation is also in conformity with the philosophy of market concept, which is employed by most firms today as their guiding philosophy. Marketing concept is a philosophy which holds that goals consist of desired needs and wants which are more effective and efficient than the competitors...(Philip. K 1980).I recommend this thesis to business/financial executives, leaders, corporate bodies, governments, tertiary institutions, researchers and all libraries for reference because the author researched deeply and made this fabulous and fantastic piece just for you. "If you've found this book useful, please consider leaving a short review on Amazon."
Significance of Market Segmentation to Strategic Marketing and Its Impact on Global Education, Research and Technology for Sustainable Development by Umar Lawal Aliyu is 70 pages long, and a total of 17,500 words.
This makes it 24% the length of the average book. It also has 21% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 35 minutes to read Significance of Market Segmentation to Strategic Marketing and Its Impact on Global Education, Research and Technology for Sustainable Development aloud.
Significance of Market Segmentation to Strategic Marketing and Its Impact on Global Education, Research and Technology for Sustainable Development is suitable for students ages 8 and up.
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