It takes the average reader to read Situational Crisis Communication Theory and the National Football League by Sabrina Castonguay
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This case study analyzes the crisis response strategies used by the National Football League (NFL) in its external communications to address the concussion crisis spanning 2015-2020. The analysis focuses on describing the crisis communication strategies and tactics used by the league. Situational crisis communication theory provides the theoretical framework for analyzing the NFL's crisis response strategies. A qualitative thematic analysis was conducted of 25 publications published by the NFL on nflcommunications.com, with findings indicating that the NFL focused on the primary crisis strategies of rebuilding and diminishing while employing tactics such as organizational change and shared responsibility. The findings revealed in this case study also highlight a discrepancy between the theoretical ground of situational crisis communication theory and the application of crisis response strategies in a real-life organizational crisis facing a professional sports league.
Situational Crisis Communication Theory and the National Football League by Sabrina Castonguay is 0 pages long, and a total of 0 words.
This makes it 0% the length of the average book. It also has 0% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes to read Situational Crisis Communication Theory and the National Football League aloud.
Situational Crisis Communication Theory and the National Football League is suitable for students ages 2 and up.
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