It takes the average reader 3 hours and 20 minutes to read Slightware by Kenneth Weiss
Assuming a reading speed of 250 words per minute. Learn more
"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..." Al Ries co-author, The 22 Immutable Laws of Branding and War in the Boardroom. When businesses began to move their brands online in the '90s the first step was placing information online. Brochures were cut-and-pasted to the web. It didn't work, and companies soon knew brochureware was not the answer. Now, digital systems are becoming more pervasive, and a parallel epiphany lies in the not-too-distant future: Data, functionality, rules and models will not be enough to create, present, grow and preserve brands. Systems will need to be infused with the brand at their elemental level. Otherwise, they will simply exist as Slightware. Slightware - The Next Great Threat to Brands is a must-read for branding practitioners, designers, marketers, technologists and user experience professionals.
Slightware by Kenneth Weiss is 196 pages long, and a total of 50,176 words.
This makes it 66% the length of the average book. It also has 61% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 34 minutes to read Slightware aloud.
Slightware is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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