How Long to Read Social Marketing

How Long Does it Take to Read Social Marketing?

It takes the average reader 5 hours and 50 minutes to read Social Marketing by Lynne Eagle

Assuming a reading speed of 250 words per minute. Learn more

Description

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

How long is Social Marketing?

Social Marketing by Lynne Eagle is 350 pages long, and a total of 87,500 words.

This makes it 118% the length of the average book. It also has 107% more words than the average book.

How Long Does it Take to Read Social Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 58 minutes to read Social Marketing aloud.

What Reading Level is Social Marketing?

Social Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Social Marketing?

Social Marketing by Lynne Eagle is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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