It takes the average reader 4 hours and 44 minutes to read Social Marketing Casebook by Jeff French
Assuming a reading speed of 250 words per minute. Learn more
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Social Marketing Casebook by Jeff French is 282 pages long, and a total of 71,064 words.
This makes it 95% the length of the average book. It also has 87% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 28 minutes to read Social Marketing Casebook aloud.
Social Marketing Casebook is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Social Marketing Casebook by Jeff French is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Social Marketing Casebook by Jeff French on Amazon click the button below.
Buy Social Marketing Casebook on Amazon