How Long to Read Social Responsibility Marketing

How Long Does it Take to Read Social Responsibility Marketing?

It takes the average reader to read Social Responsibility Marketing by Hongxing Cao

Assuming a reading speed of 250 words per minute. Learn more

Description

In July 2021, Fujian Hongxing ERKE Sporting Goods Co., Ltd. (ERKE) captured the attention of millions of Chinese people. After the largest rainstorm in its history hit Henan Province, ERKE donated CNY 50 million (about USD 8 million) in disaster relief supplies. Consumers expressed goodwill by impulse purchases of ERKE products at a level dubbed "crazy consumption" and by a sharp spike in positive social media activity. Both were short-lived. When ERKE made a second donation of supplies worth CNY 20 million in October, public response was less positive. The donations sparked heated social media discussion. This case invites students to explore the rise and fall of the crazy consumption effect in the context of the multifaceted nature of socially responsible donations and their relationship to a company's brand image. It challenges them to advise ERKE on the elements of building a sustainable brand image in a future where social media continues to be important.

How long is Social Responsibility Marketing?

Social Responsibility Marketing by Hongxing Cao is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Social Responsibility Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Social Responsibility Marketing aloud.

What Reading Level is Social Responsibility Marketing?

Social Responsibility Marketing is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Social Responsibility Marketing?

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