How Long to Read Specialty Retailers -- Marketing Triumphs and Blunders

How Long Does it Take to Read Specialty Retailers -- Marketing Triumphs and Blunders?

It takes the average reader 4 hours and 40 minutes to read Specialty Retailers -- Marketing Triumphs and Blunders by Ronald D. Michman

Assuming a reading speed of 250 words per minute. Learn more

Description

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.

How long is Specialty Retailers -- Marketing Triumphs and Blunders?

Specialty Retailers -- Marketing Triumphs and Blunders by Ronald D. Michman is 280 pages long, and a total of 70,000 words.

This makes it 94% the length of the average book. It also has 86% more words than the average book.

How Long Does it Take to Read Specialty Retailers -- Marketing Triumphs and Blunders Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 22 minutes to read Specialty Retailers -- Marketing Triumphs and Blunders aloud.

What Reading Level is Specialty Retailers -- Marketing Triumphs and Blunders?

Specialty Retailers -- Marketing Triumphs and Blunders is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Specialty Retailers -- Marketing Triumphs and Blunders?

Specialty Retailers -- Marketing Triumphs and Blunders by Ronald D. Michman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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