How Long to Read Sport Sponsorship as a Promotional Vehicle in Overseas Markets

How Long Does it Take to Read Sport Sponsorship as a Promotional Vehicle in Overseas Markets?

It takes the average reader and 39 minutes to read Sport Sponsorship as a Promotional Vehicle in Overseas Markets by Nina Rakowski

Assuming a reading speed of 250 words per minute. Learn more

Description

Research Paper (postgraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 %, University of Western Sydney (University of Western Sydney), course: Promotion & Advertising Overseas, 0 entries in the bibliography, language: English, abstract: In the past ten years the Australian sports sponsorship industry has seen significant changes. The Olympic Games in Sydney in 2000 have been the sport sponsorship entry for a lot of Australian companies. Australians have a very high interest in sports. Sweeney Sports Research found that somewhere between 98% and 99 % of 16-65 years of age Australians are interested in sport. By interest they defined that people participated personally in sports, watched it on television as much as possible, listen to the radio as much as possible or read about sports in newspapers on a regular basis (Hirons, 2002). This is the reason why sport in Australia can be seen in all traditional media such as print, television, magazines, radio, newspapers but also in new media such as the internet. According to Hirons, in 2000 a lot of sponsorship agreements expired naturally and since then organisations have changed their strategies in many ways. As an example, Uncle Tobys decided to withdraw from Iron/Ocean Man. Kellogg now makes a lot of sponsoring of lifesaving and invests more and more in community based initiatives. Ford withdrew from the tennis sponsorship and was replaced by Kia. Holden and Ford invested heavily in motor sport. Fosters lost the Melbourne Cup which is now sponsored by Tooheys. Additionally, the stadium sponsorship trend is increasing more and more as companies try to avoid the cluttered sponsorship market. Stadiums nowadays have names such as Telstra, Vodafone, AAMI, etc (Hirons, 2002). The sponsorship market continues to grow. The current dollar value estimates in Australia put the market at around AUS $1.6 billion whereas the glob

How long is Sport Sponsorship as a Promotional Vehicle in Overseas Markets?

Sport Sponsorship as a Promotional Vehicle in Overseas Markets by Nina Rakowski is 38 pages long, and a total of 9,804 words.

This makes it 13% the length of the average book. It also has 12% more words than the average book.

How Long Does it Take to Read Sport Sponsorship as a Promotional Vehicle in Overseas Markets Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 53 minutes to read Sport Sponsorship as a Promotional Vehicle in Overseas Markets aloud.

What Reading Level is Sport Sponsorship as a Promotional Vehicle in Overseas Markets?

Sport Sponsorship as a Promotional Vehicle in Overseas Markets is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Sport Sponsorship as a Promotional Vehicle in Overseas Markets?

Sport Sponsorship as a Promotional Vehicle in Overseas Markets by Nina Rakowski is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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