It takes the average reader 4 hours and 24 minutes to read Strategic Alliances and Marketing Partnerships by Richard Gibbs
Assuming a reading speed of 250 words per minute. Learn more
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Strategic Alliances and Marketing Partnerships by Richard Gibbs is 257 pages long, and a total of 66,049 words.
This makes it 87% the length of the average book. It also has 81% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours to read Strategic Alliances and Marketing Partnerships aloud.
Strategic Alliances and Marketing Partnerships is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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