How Long to Read Strategic Marketing and Innovation for Indian MSMEs

How Long Does it Take to Read Strategic Marketing and Innovation for Indian MSMEs?

It takes the average reader 2 hours and 11 minutes to read Strategic Marketing and Innovation for Indian MSMEs by R. Srinivasan

Assuming a reading speed of 250 words per minute. Learn more

Description

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

How long is Strategic Marketing and Innovation for Indian MSMEs?

Strategic Marketing and Innovation for Indian MSMEs by R. Srinivasan is 131 pages long, and a total of 32,881 words.

This makes it 44% the length of the average book. It also has 40% more words than the average book.

How Long Does it Take to Read Strategic Marketing and Innovation for Indian MSMEs Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 59 minutes to read Strategic Marketing and Innovation for Indian MSMEs aloud.

What Reading Level is Strategic Marketing and Innovation for Indian MSMEs?

Strategic Marketing and Innovation for Indian MSMEs is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Strategic Marketing and Innovation for Indian MSMEs?

Strategic Marketing and Innovation for Indian MSMEs by R. Srinivasan is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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