How Long to Read Strategic Marketing for the C-suite

How Long Does it Take to Read Strategic Marketing for the C-suite?

It takes the average reader 3 hours and 37 minutes to read Strategic Marketing for the C-suite by David Midgley

Assuming a reading speed of 250 words per minute. Learn more

Description

The relevance of academic research to marketing practitioners has been openly questioned in the literature. Do papers in leading journals provide useful frameworks, conclusions, and recommendations for marketing practitioners? Or is the gap between academia and practice simply too wide? More specifically, is academic research useful for those senior executives charged with developing strategy and delivering results for their organization -- colloquially known as the C-suite -- the decisionmakers who also determine the status of marketing within their organization? To answer this question, I review the strategic marketing literature to understand what we have learned over the decade from 2004 to 2014 and to assess the relevance of this learning to the C-suite. Contrary to the assertion that this literature has little to say to practitioners, I find many valuable bodies of knowledge on themes of high relevance to the C-suite, from which I draw conclusions in five important domains. These are the financial impact of marketing, digital marketing, innovation, marketing capabilities and societal concerns. While the advances in research in these domains over the decade are impressive, I conclude that where marketing as an academic discipline has to do better is communicating these insights to the highest levels of business.

How long is Strategic Marketing for the C-suite?

Strategic Marketing for the C-suite by David Midgley is 214 pages long, and a total of 54,356 words.

This makes it 72% the length of the average book. It also has 66% more words than the average book.

How Long Does it Take to Read Strategic Marketing for the C-suite Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 57 minutes to read Strategic Marketing for the C-suite aloud.

What Reading Level is Strategic Marketing for the C-suite?

Strategic Marketing for the C-suite is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Strategic Marketing for the C-suite?

Strategic Marketing for the C-suite by David Midgley is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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