It takes the average reader 15 hours and 16 minutes to read Strategic Marketing Management by Richard M.S. Wilson
Assuming a reading speed of 250 words per minute. Learn more
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive...
Strategic Marketing Management by Richard M.S. Wilson is 888 pages long, and a total of 229,104 words.
This makes it 300% the length of the average book. It also has 280% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 20 hours and 51 minutes to read Strategic Marketing Management aloud.
Strategic Marketing Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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